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John W. Pritchett
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| CORPORATE FINANCIAL PLANNING AND ANALYSIS |
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Creative, out-of-the-box thinker.
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Proven performance in the development of financial planning and analysis tools.
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Microsoft Excel expert
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More than 25 years of diverse financial experience in real estate, new business ventures, investment funds, and family offices.
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Results-oriented, super-fast starter.
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Exceptional personal and professional qualities.
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Experience Recap
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| Financial planning and analysis: With degrees in math and economics, an MBA, and superior computer skills, has implemented
dependable budget and forecast systems in mature companies and developed financial projections for a variety of start-up businesses. 
Details
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- A degree in Math and Economics, Summa Cum Laude, from Rice University.
- Implemented many accounting, budgeting, and reporting systems at Accenture.
- Licensed CPA more than 20 years.
- Managed and enhanced financial projection systems as VP for Lincoln Property Company.
- Implemented cash projections as CFO at National Realty Advisors.
- Developed analytic tools for derivative trading at ARBImetrics.
- Used multiple linked Excel workbooks for managing annual budgeting process for ObjectSpace where I was CFO.
- Developed all projections supporting a series of business plans for David Cook, founder of Blockbuster Video and originator of the
TollTag.
- Consulted with two public companies on the development of cash
forecasting models - Zix Corporation and COPsync.
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New Microsoft Excel projects: Utilized Microsoft Excel
and its Visual Basic (VB) macro language to develop a
variety of tools and worksheets to achieve various corporate
objectives. Details
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I. Representative Financial-Related Projects
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Revenue and backlog projection for a public company Details |
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Objective: Given estimates of signed service contracts from multiple sales channels, derive anticipated revenue and deferred revenue balances monthly for the current year and quarterly or annually over the next several years.
- Developed initially for the board of a public company is now utilized by board, finance, and the company’s CEO to produce revenue projections for the annual budget process, evaluate the executive management compensation plan, and provide guidance to shareholders.
- Factors in anticipated contract renewals, estimations of the timing of sales by quarter, and lags in initiating service, by sales channel.
- Contains more than 200 lines of VB code including 15 custom
functions
- The main projection sheet runs to more than 500 rows.
- To support the projection, developed the macro-driven mechanism to derive anticipated contract renewals and identify trends in historical lags in initiating service from the 6,000- row contract worksheet.
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Cash projection for a public company Details |
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Objective: Determine anticipated cash position by month so that the company could anticipate short-term cash requirements.
The multi-page, customized workbook contains a summary worksheet and a series of
detailed worksheets containing the following:
- Outstanding quotes and timing and likelihood of becoming a contract.
- How the contract will be financed.
- Estimated contract renewals factors.
- The estimated price and cost of hardware.
- A list of employees and their compensation.
- Other SG&A costs and capital expenditures.
- Amortization of outstanding notes.
Contains more than 500 lines of VB code including about 10 custom functions, and a graphical depiction of cash sources, uses, and balance by month.
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Prospective P&L and balance sheet for a public company Details |
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Objective: Extend the cash projection worksheet produced in the prior project to produce a prospective three-year P&L and balance sheet statement.
Required the following additional non-cash components:
- Depreciation schedules
- Revenue recognition
- Accumulated interest on convertible debt
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Cash projection system for multi-family REIT Details |
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Objective: Identify cash available for future property acquisitions.
Developed a standard multi-family cash projection template for distribution to asset managers and consolidated the results for presentation to the CEO.
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Multi-departmental annual budget for consulting firm Details |
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Objective: Prepare comprehensive and dependable annual
budgets for a diversified consulting firm.
Developed departmental budget template for distribution to department heads and consolidated the results
across multiple worksheets.
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II. New Business Startup Projects
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Prepared projections for several ventures started by David Cook (Blockbuster Video, Amtech), including
CustomTracks, ZixMail, and ZixCharge. |
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III. Representative Specialty Projects
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Automated sales force quotation tool Details |
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Objective: Speed the preparation of customer quotes for products and services and ensure they satisfy profit targets.
Developed for a sales force, in conjunction with finance, contains detailed instructions for use, an easy-to-use, structured worksheet for gathering customer information reliably and configuring a quote, and an attractive, automatically-generated quotation. Profit margins and pricing metrics, visible only to finance, can be reviewed before approval.
Contained more than 600 lines of VB code, including 5 custom functions. Utilized protected fields, data validation with drop-down menus, conditional formatting, goal seek, and
vlookup functions.
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Sales force performance and commission accounting report Details |
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Objective: From a worksheet of active service contracts, derive salesperson performance metrics and calculate commissions and spiffs.
- Uses a single macro function with multi-dimensional factors to create attractive, custom-formatted reports depicting individual and team sales performance, for the current month, year to date, and trended.
- Using a table of commission plans, computes commissions and spiffs payable on each contract. A macro is then employed to generate a report for each individual salesperson depicting commissionable base, commissions and spiffs payable, and commissions and spiffs paid on all contracts for the year.
- Contains nearly 250 lines of VB code, including 6 custom functions.
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Residential high-rise comparative market analyses Details |
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Objective: Graphically depict four-year sales history of a residential high-rise
property to determine a rational sales price or purchase offer strategy.
Using a Real Estate Transaction Standard (RETS) file downloaded from a multiple listing service (MLS), generates the following charts:
- Sales Price Trend
- Sales Price per Square Foot Trend
- Sales Price per Square Foot by Plan Trend
- Price per Square Foot by Floor
- Sales Price as % or Original Listing
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- Days on Market (DOM) Trend
- Sales Price as % or Original Listing by DOM
- Number of Units on Market Trend
- Unit Sales by Quarter
- Months Supply of Inventory
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A macro was used to read the comma-delimited RETS file, extract the pertinent information from each listing, arrange the results on an individual worksheet for each chart, and customize the chart axes and captions for the specific building.
Employs nearly 700 lines of VB code, including chart manipulation instructions.
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Analytic tool for derivative traders Details |
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Objective: To monitor portfolio returns and to model the profitability of potential trades under different scenarios.
- Maintained portfolio of stocks, stock options, and futures.
- Accessed a real-time security price feed via ODBC to portray
up-to-the-second portfolio profit or loss.
- Used Black-Scholes to graphically depicted profit on potential
trades under various scenarios.
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Payroll tax calculator Details
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Objective: Simplify preparation of annual payroll budgets.
- At the request of a client produced a macro function to compute
the corporate portion of Canadian and US taxes for any month
given an individual's salary, hire date, and termination date.
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IV. Representative Excel to HTML Projects
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With knowledge of web development (HTML, CSS, JavaScript), have used macros to merge Excel worksheet data with customized HTML templates to generate large portions of websites. |
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Agent listings on a realtor website Details |
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With more than 3,500 lines of macro instructions, the worksheet that generates
www.NancyMartinezHomes.com:
- Contains all of the Agent's listings.
- Contains information about every residential high-rise in Dallas County.
- Uses information derived from an MLS Real Estate Transaction Standard (RETS) file to create a list of all units for sale or lease in each high-rise.
- Accesses another Excel workbook containing a log of marketing activities by listing to generate an on-line status report for sellers.
- Employs Google Map API to show a property’s location.
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Graduate information on a high school class website Details |
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With nearly 600 lines of macro instructions, the worksheet that generates
www.LHHS69.org:
- Contains information on every graduate in the class including, email address, mailing address, link to photograph, personal website, and name of spouse.
- Creates "Where We Live" and "In Memoriam" pages.
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Gravestone inscriptions on a county historical website Details |
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With more than 2,000 lines of macro instructions, the worksheet that generates
www.BrunswickCemeteries.org:
- Contains a list of every known cemetery in the county, with GPS
coordinates.
- Contains transcriptions of more than 10,000 gravestones submitted by cemetery transcribers in a standard Excel format.
- Employs Google Map API to show a cemetery’s location.
- Generates an alphabetized, full-name index.
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| Financial officer: CPA for more than 20 years with a strong background in management consulting and information processing. Brings a business-oriented perspective to financial reporting and has demonstrated the
management skills and technical knowledge to superbly fulfill the responsibilities of corporate finance and administration.
Details
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- MBA from a prestigious business school.
- Successfully implemented many accounting, budgeting, and reporting systems at Accenture.
- Senior Vice President of Lincoln Property Company, one of the largest private development and management companies, responsible for many areas typically the domain of a CFO such as accounting, tax, cash management, information services, loan administration, risk management, employee benefits, payroll, accounts payable, and corporate records.
- CFO of National Realty Advisors, a series of public real estate investment trusts.
- CFO of ObjectSpace, a private software and consulting company.
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| Real estate industry: Consulted with real estate management and development companies
on information reporting issues and served as a senior officer in both a public and private real estate
company. Generated $4 million in residential real estate sales.
Details
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- A licensed CPA 25 years.
- Successfully implemented accounting, budgeting, and reporting systems at Accenture for several real estate companies such as Lincoln Property Company and Trammel Crow.
- Senior Vice President of Lincoln Property Company, then one of the largest private development and management companies, responsible for many areas
including accounting, tax, cash management, information services, loan administration, risk management, employee benefits, payroll, accounts payable, and corporate records.
- Chief Financial Officer of National Realty Advisors, a series of public real estate investment trusts.
- Arranged corporate office leases and oversaw tenant finish-out at
ObjectSpace and Zix Corporation.
- Real estate licensee in Texas employing a wide range of on-line marketing and
technology skills.
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| Family office administration: Intensely trustworthy with a sterling reputation,
has delivered diversified expertise to families of wealth. Details
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- Oversaw the family office of Mack Pogue, founder of Lincoln Property Company, and his brother Jack Pogue.
- Managed the personal accounting of David Cook, founder of Blockbuster
Video and originator of the
TollTag.
- Significant experience with real estate, securities, and investments.
- Superb technical and analytical skills.
- Smarts and the ability to deal with almost any challenge.
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| New business ventures: Savvy businessman, has worked to bring a start-up public,
established new businesses including an investment company and two Internet companies, and investigated other ventures.
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- As CFO of ObjectSpace, dealt with outside auditors to ready them for an initial public offering.
- Co-founded ARBImetrics, an investment company, which produced
favorable returns for five years.
- Produced business projections for CustomTracks, a means to select songs and order music CDs over the Internet, and presented the business plan to potential partners with David Cook.
- Developed business plans for Internet products ZixMail and ZixCharge and was involved in product design, marketing, and sales.
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| Career
Resume
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I have had the fortunate opportunity to work in a
tremendous variety of real estate and financial-related positions in many companies and to pursue some very
special personal interests. In brief, my career may be segmented into five stages, outlined
below.
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Consulting 2.0:
Corporate Financial Planning & Analysis Advisory Services
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Consulted in the development of cash projection models and related analytical
tools, utilizing Microsoft Excel.
Details
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2008-
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- Zix Corporation: Developed multi-year revenue and backlog
model, advised board on management incentive program.
- COPsync: Developed on-going cash projection model, established
salesperson tracking report, created an Excel-based sales quotation
tool.
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Estate 2.0: Residential Sales |
| To employ my business, marketing, and technology skills,
returned to real estate, this time as a licensed real estate agent
specializing in high-rise residential properties and short sales. |
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| VIRGINIA COOK, REALTORS |
Dallas, TX |
2008- |
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| Major North Texas residential real estate brokerage firm
with more than 400 agents |
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Residential Real Estate Agent
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Generated $4+ million in property sales through on-line marketing.
Employed skills in all aspects of
real estate sales and marketing including website development, MLS data
access, email marketing and tracking, photography, pricing analyses, etc. Details
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- Using Excel and Visual Basic macros, created and maintained NancyMartinezHomes.com,
which includes The Complete Guide to High-rise Condo Living in
Dallas.
Viewed by more than 100 visitors a day, this is the "go to"
site for information about every high-rise residential property in
Dallas County.
- Created and maintained 3525TurtleCreek.org and
TheAthena.org for these buildings,
which are branded Nancy Martinez, one of Virginia Cook, Realtors, VPs
and top-performing agents.
- As the only licensed Realtor who is also a North Texas Real Estate
Information Services (NTREIS) vendor, inserted elegantly arranged MLS
information on these three sites.
- Developed the means to consolidate cumulative marketing activities
and progress reports regarding a particular listing to a single web
page, securely accessible by the client only.
- Utilized iContact, a contact management and email impact tracking system, to direct a
widely-popular monthly events email to a universe of prospects and to
target attractively-designed listing and open house notices to a
select list
of real estate agents gathered from NTREIS and arranged by broker
office and area of specialty.
- For conducting comparative market
analyses of high-rise residential units, developed a proprietary set of
graphs utilizing four years of NTREIS data.
- Used a digital camera, wide angle lenses, dual flashes, and photo
editor software to produce attractive, light-enhanced property photos.
- Prepared floor plans using Microsoft Visio.
- Composed copy for one- to two-minute videos of selected properties.
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| Sabbatical |
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| During a sabbatical to fulfill a long-term dream to finish researching my family
history and to pursue a profitable career in voice-over, I became a best-selling author,
speaker, and radio program producer. |
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| Nationally-recognized Colonial Virginia genealogist, author,
and lecturer. Details |
1990-2006 |
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- Created popular family history website, Virginians.com,
that has had more than a million visitors and was the subject of a
favorable
article in "The Virginia Genealogical Society
Newsletter."
- Authored 4,000-page Southside Virginia Genealogies that was
by far Genealogical Publishing Company’s #1 selling CD-ROM in 2007
and remains a popular top-ten seller.
- Pioneered a family history writing style, highlighted in an article
in "The Virginia Genealogical Society Newsletter," that
genealogical societies have invited me to speak about.
- Created BrunswickCemeteries.org,
which has encouraged this rural Virginia county to begin identifying,
inventorying, and preserving some 400 cemeteries.
- Edited Civil War Soldiers from Brunswick County, Virginia,
for publication.
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| Voice talent and radio program producer. Details |
2006-2007 |
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- Trained in voice-over, voice acting, and voice and speech.
- Volunteer reader at North Texas Radio for the Blind, a radio station delivering continuous information,
news, and entertainment programs to the visually impaired.
- Using a home recording studio, voiced and produced more than 100 programs of the popular
NTRB weekend program, “An Hour of Short Stories,” which is syndicated to other similar stations.
For details about this program, see AnHourofShortStories.com.
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| New
Business Startups: ARBImetrics » ObjectSpace » ZixCorp |
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| Worked in a series of startup ventures with David Cook, founder of Blockbuster Video and originator of the Toll
Tag. |
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| ZIX CORPORATION |
Dallas, TX |
1997-2002 |
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| A leading provider of Internet services that protect and deliver sensitive information |
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Vice President
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Produced financial projections for new business ventures including CustomTracks, ZixMail, and ZixCharge.
Developed ZixCharge, a product for secure Web
purchases, and promoted it to major credit card companies. Worked with outside attorneys, Susman Godfrey LLP, to help bring a lawsuit against Visa
International for interfering with ZixCharge.
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| OBJECTSPACE, INC. |
Dallas, TX |
1996-1997 |
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| FastTech 50 software and consulting company with revenue of $18 million and 200+ employees
preparing for an initial public offering |
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Chief Financial Officer
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Supervised all accounting and financial reporting. Maintained vital relationship with auditors, Ernst & Young. Tracked employee stock options. Managed comprehensive annual budgeting and projection process.
Details
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- Negotiated favorable leases for expanding office needs.
- Arranged critical line of credit with NationsBank.
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| ARBImetrics CORPORATION |
Dallas, TX |
1990-1996 |
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| Investment fund trading in stocks, options, and futures |
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President and Treasurer
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Developed trading strategies and initiated trades through Goldman Sachs and Smith Barney. Prepared investor reports, financial statements, and fund and corporate tax returns. Managed personal finances of company chairman David
Cook. Details
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- Achieved investment returns in excess of targets.
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| Real Estate: Accenture » LPC »
NRA |
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| Brought my CPA and knowledge of real estate
information systems from Accenture to LPC where I gained expertise in all
administrative aspects of property development and management. As its
chief financial officer, I applied these skills at National Realty
Advisors, a
public company. |
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| NATIONAL REALTY ADVISORS |
Dallas, TX |
1990 |
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| Umbrella corporation for a series of public real
estate investment trusts |
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Executive Vice President and Chief Financial Officer
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Responsibilities were similar to those at Lincoln Property Company,
below, but as applied to publicly-traded entities.
Details
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- Introduced a financial projection system enabling the company to
effectively deploy cash in a tight real estate market.
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| LINCOLN PROPERTY COMPANY |
Dallas, TX |
1984-1990 |
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| Private real estate development and management company then with $5 billion in assets that operated in 25+ states through approximately 1,500 partnerships and corporations, and employed 4,000 |
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Senior Vice President
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Provided quality, cost effective, and timely support to the company’s partners in the areas of accounting, tax, cash management, information services, loan administration, risk management, employee benefits, payroll, accounts payable, and corporate records. Directed the family office of founder Mack Pogue and his brother, Jack Pogue.
Although responsibilities were generally the domain of a CFO, no one held such a title.
Details
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- Coordinated a team of 100+ functionally diverse professionals working together to react to complex and rapidly evolving business demands while achieving high service levels and containing costs.
- Substantially improved management information reporting systems, streamlined accounting practices, upgraded personnel administration, defined new employee benefits strategies including introducing a 401(k) program, and published a series of company-wide manuals aggregating more than 1,000 pages.
- Generated $10 million through a risk financing program while maintaining industry-low insurance rates. Negotiated liability insurance security requirements down by $1 million.
- Supervised the investment of cash reserves of up to $50 million.
- Modified employee benefits program to save $500,000.
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| Consulting:
Technology and Information Reporting |
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| Joined one of the
finest consulting firms in the world. |
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| ACCENTURE |
Dallas, TX |
1975-1984 |
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| International information technology consulting
company |
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Management Information Systems Consultant
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Helped clients employ information processing and reporting systems in response to business problems and opportunities.
Participated in practice management through college recruiting, local and
firm-wide training, and professional staff development.
Details
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- Promoted from staff consultant to manager in 3 years when career path
was generally 5 to 6 years.
- Consulted principally with real estate companies, including Trammell Crow and Lincoln Property Company, and successfully conducted engagements for clients engaged in advertising and oil field services.
- Implemented accounting, financial and management reporting, billing and receivables, inventory, treasury, and disbursements systems.
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Education and Certifications
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Tepper School of Business, Carnegie Mellon University
M.B.A. With Distinction |
Pittsburgh |
1973-1975 |
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Rice University
B.A., Economics and Applied Mathematical
Sciences
Summa Cum Laude, Phi Beta Kappa |
Houston |
1969-1973 |
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| Certified Public Accountant |
Texas |
1997-2003 |
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| Real Estate Licensee |
Texas |
2008- |
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Short Sales & Foreclosure Resource Certificate
National Association of Realtors |
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2010
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Associations
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Member, Real Estate Financial Executives Association
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1982-1990
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Member, Building Owners and Managers Association
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1982-1984
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Member, Risk and Insurance Management Society
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1987-1990
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Board Member, Chairman of Finance and
Administration, Greater Dallas Community of Churches
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1979-1985
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| Board Member, Treasurer, Dallas Repertory Theater |
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1984-1989 |
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Member, National Genealogical Society
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2000-2007 |
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Member, National Association of Realtors, Texas Association of
Realtors,
MetroTex Association
of Realtors
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2008-
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Board Member, Dallas Business Club
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2010-2011
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Founding Member, North Texas Association of FP&A Professionals
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2011-
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